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From Ebert's Answer Man column, from Will Lugar of Tulsa:

"In the review that you and Siskel did of "I Still Know What You Did Last Summer," you said the movie drained years, even centuries, out of the human "time pool." I did some calculations and learned that it's worse than you feared.

Let's say a bad movie makes $50 million. I'll round the ticket price out to $10. I suppose that's 5 million people who saw it. If the movie is 90 minutes, then 7,500,000 hours are wasted. A year is only 8,760 hours. So, the bad movie has wasted 856 years. The average lifespan in the U.S. is a mere 75 years. Therefore, the equivalent of 11 entire lives are completely wasted away because of this movie. This is a low example. Many movies make far more than $50 million, are longer than 90 minutes, and are watched repeatedly on DVD. Ticket prices are usually under $10. So in conclusion, not only does making a bad movie vaporize years of potential community service, it is mathematically equivalent to committing mass murder."
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